1. Create Loyal Clients – Be great at what you do!
The first and most important rule, be exceptional at what you do and ensure you give each customer a second to none experience. Don’t overlook the personal aspects of your business, build strong and trusting relationships, listen to your clients, find out about them and have absolute dedication to the cause. Always, yes always provide them with the possible service.
2. Ask for Referrals – Be so good that people talk about it!
Active and happy clients are your best bet when you’re looking for referrals. They already understand what you do, how you do it and they know you provide exceptional service.
You could do the following:
- Ask your existing customers to bring along a friend to an agreed session
- Promote your referral program by providing an incentive for each new client that signs up thanks to someone else referring the client. Example being: For every person that one of my clients refers to me and books an introductory session, I’ll give the referrer a free session as well!
3. Write Articles for Local Magazines or Fitness Websites – Show your knowledge and passion
As a fitness expert, you have much of the knowledge your clients want. You might contribute articles to local magazines or work for a publication like “Ask the Fitness Expert” that answers reader’s questions. Even if they are not being published immediately, create a blog and also use them for email campaigns too (item 4)
4. Send Weekly Emails – Add value by sharing content weekly through your mailing list!
Creating a weekly email for clients and prospects will help you establish yourself as an authority. You can manage this via Hapori Coach’s secure and private email messenger system and also gain access to helpful content that you can then repurpose (rebrand) as your content for your clients – be it for email, social media posts or even just a reminder – on sign up you get 10 Free Client friendly e-books with lots of helpful and educational content included.
5. Engage with Clients Online – Offer some form of digital service, so its not location specific!
Be sure to use Instagram, Facebook and other socials to help promote your business. With all the things that have happened over the past year, you must also get your business online in some capacity, so you can serve anyone anywhere. You can make this transition really easy with Hapori Coach – We have a digital programming section for you and your clients, we also have progress pics, data tracking and weekly auto check-ins – oh, and you can take the payments too via the app.
6. Offer a Free Trial – Draw them in and show them the value!
Offer a free trial with your prospects, and 100% make sure they get time with a caring and professional trainer. Some people may be interested in getting personal training but wonder if it will be economical or worth the hassle. This gives them an opportunity to try you out and decide for themselves the value add. It provides the chance for you to show how beneficial your services, be so good that they can only say YES.
7. Develop a Working Relationship with Health Professionals – Create a community of practitioners!
When clients have injuries or medical issues that need a chiropractor or a sports physician’s care, refer them to the appropriate professional. Afterwards, consult with them about creating an exercise program for your client and get advice on how to work around their injury or condition.
This type of relationship will help build up your credibility and will help you and your business in the long run.
8. Collect and share client Testimonials and stories – Results, results, results!
A testimonial can be a powerful tool when trying to convince others to work with you. If you know that your clients are happy enough with your services, ask them for their experience and share it on your website and other marketing channels too.
These suggestions should help you get started, but online communities are a great place to find out what techniques have worked best for others. Think about joining some personal trainer forums, so you can trade tips and learn from your peers. With focus and effort, you’ll be able to grow your client base in no time at all.
Thanks for reading this article, you can join Hapori Coach today and get 30 days FREE and then get 50% OFF your first full year.
