The fitness landscape has evolved in the past year. Due to COVID-19 lockdowns and closures, we’ve seen that 73% of UK consumers have turned to pre-recorded workout videos for exercise. Live Streaming, and on-demand Fitness services similar to a Netflix-type setup are growing in popularity. Hapori Coach’s Online Hub is a powerful and cost-effective option to help trainers facilitate this type of service and go Hybrid. Let’s explore the recent changes in virtual content usage, learn what people want from their virtual trainer, and discover how to adapt and thrive in the new normal.
Changes In Vi Content Usage
Virtual workouts have been around for years as the natural evolution of fitness classes on tape. However, virtual wellness has taken off since March 2020. Consumers have been hungry for virtual content since Lockdown 1. The data shows an upward trend.
Today, 73% of consumers are using pre-recorded video, compared to only 17% of exercisers in 2019. We also see that 85% of consumers are watching a weekly live-streamed class, as opposed to 7% in 2019.
If you want your coaching business to remain competitive, you must adapt like your competitors and add online video services as part of your business model.
Coaches who use Hapori’s hub can add new classes without needing to put in extra work each week. You can offer pre-recorded, on-demand workouts to all your clients. We’ve seen coaches build new customer bases and revenue through these streaming content options.
Hapori also offers valuable options for your clients. You can use stripe integration and limit content access to create different subscription levels. With one-time payments or recurring membership choices, your clients can choose the level that fits their budget. The system handles all the finances for you, so there’s no need to chase down payments.
What People Want From Their Online Personal Trainer
Your relationship with your clients is a core part of your business. Clients need to feel good about working with you if they’re to continue paying for your services. We’ve identified four traits that clients want to see in their online trainers.
Friendliness and Approachability
It’s always important to be warm and welcoming to clients, but this is especially true for online-only customers. Personal interaction can easily be lost during streaming and on-demand workouts. Make a particular effort to be friendly and build relationships through your Live sessions. You can also encourage clients to interact with your social media, website, or other platforms when their workout is over.
Expertise
Clients are taking your classes because they want your expert advice. Show your knowledge and skills through your streaming courses to reassure clients they’ve made a wise decision. You can help clients feel they’re learning when you explain the fitness theory and strategies behind your moves and routines.
Availability
Your streaming clients can’t approach you before or after class to ask a question. It’s vital that these clients be able to contact you in other ways. Create channels for clients to get in touch. Whether you prefer email, social media, text apps, video chats, or other means, your clients will appreciate the opportunity to make a personal connection.
Streamlined Client Management
The client experience should be easy and stress-free. When you use a robust client management tool such as Hapori Coach, your clients can enjoy a seamless, modern platform. This mirrors their experience with other streaming and subscription services such as Netflix (they just click in and choose from a selection of categories).
Overcoming COVID And Thriving In The New Normal
There will be many changes in the coming years as society adapts to life after the pandemic. Social norms and customer behaviors will evolve in a variety of ways, but we’re seeing signs that some changes are here to stay. Many people enjoy the flexibility of remote work, distributed social gatherings, and streaming services.
On-demand workout classes are a trend that won’t be fading soon. You can stay ahead of the curve, maintain your client base, and attract new customers by maintaining your streaming workout offerings.
Learn More With Hapori
Digital workouts are a relatively new option, but these classes hold many opportunities for both coaches and clients. Build your business with Hapori. In addition to our streaming platform, our free e-book library can help you offer far greater value than coaches still using old-fashioned methods. If you’re using spreadsheets and WhatsApp to run your business, it’s time to make some changes.
Join us today to change your business for only £12.50 a month. We’re offering 50% off in your first year for coaches who sign up in March 2021. There’s never been a better time to take your classes online, so click here to get started.
Reference: https://www.telegraph.co.uk/health-fitness/body/lockdowns-nearly-zoom-personal-trainers-stay/
