Hapori Life Ltd: Using Data as an Asset in the Fitness Industry
Hapori, a combined business intelligences solution for gyms and personal trainers, has recently launched Hapori Enterprise, its first enterprise-level fitness management solution. The product is designed to enhance the performance of personal training (PT) teams that operate within gyms and fitness clubs. It links the data between all PT clients and PTs into management level reporting and analytics.The new enterprise solution combines Hapori’s reactive PT web app with a multi-layered group level management platform. It creates live feed reports and data dashboards for management at the touch of a button.
Either directly or indirectly, personal trainers and fitness businesses today are reliant on good data, good data provides indisputable evidence. The problem has always been: what data do we collect, how do we collect it & what do we do with it?
Let’s explain in layman’s terms how multi data points are important to the end goal. A client enters the gym, approaches a trainer and wants to lose weight. However, in order to lose weight, other factors need to be monitored, understood and met, such as energy input vs. output, training frequency and calorie intake; all these factors form part of delivering the overall outcome. If, at the end of the process, the client hasn’t lost weight and the data hasn’t been tracked or measured, how do you determine what the problem was? More importantly, how do you correct it and help the client get to the promise land? The same Data principles apply to your PT business model, and its success will be dependent on a multitude of factors.
In Data we Trust
Hapori’s reactive PT web app has always collected and presented data to allow trainers to use the metrics to enhance their businesses and make better decisions. PT’s can see prospect activity, client sessions & activity, conversion rates, sales and lots more. Importantly, they can monitor their bottom line (profit & loss). Hapori PT also automates numerous daily administration tasks to save the personal trainer’s precious & needed time.
Sadly, statistics show that personal trainers struggle to manage and sustain profitable businesses, and it’s the reason why somewhere between 75 – 90% of PTs leave the industry within 18 months. Consequently, it is now more important than ever for fitness clubs and gyms to be aware of what’s working, what needs changing, and what needs to improve within their Personal Training operation.
The release of Hapori enterprise is great news for gym owners and managers of personal training teams, as we now offer fitness clubs and gyms a clear solution to assist with PT professional development. Hapori Enterprise
collects the trainer’s data and wraps it up into informative gym and group level management analytics. The data represents great clarity to the management team. Management then have the insights needed to identify who’s performing, who’s not and importantly are able to identify areas of need across the operation.
So, what can Informative Data insights do for a fitness club’s operation?
Improve personal trainer performance levels – Help your team learn and develop. Giving your staff the opportunity to view their performance is a powerful
Performance map to drive decisions – Data performance mapping means the workplace data of your personal trainers. It focusses on the key indicators that allows them to be successful, such as client contact, sales etc.
Faster problem solving and better decision making – You will be making decisions backed by fact and numbers that are reflective of performance.
Customer experience Improvement and brand enhancement – It only takes a few disgruntled customers to damage your reputation. Collect your customers opinions as client feedback reporting is automated through Hapori.
Improve your PT operation today with Hapori Enterprise
Hapori is turnkey, out team can implement and deliver your data needs almost instantly. Our enterprise solution will give you the ability to explore the data and apply it to your business. Hapori’s primary objective is to provide meaningful insights that help produce real and long-lasting business results. We can help your business develop more professional, accountable and successful trainers.Turn the light on inside your PT – A manager’s job isn’t just to direct employees or drive the to-do list; a manager’s job is to inspire, motivate and turn the light on inside each trainer! By helping your team develop, you will allow them to accomplish more over time and get the very best out them.
Until the 31st January 2020, we are offering an extended Enterprise trial to clubs and gyms that are interested in the software. For more information, visit Hapori online.
Recap: Hapori Enterprise Data offers the following for fitness clubs and gyms:
- Transform your PT team’s data into actionable intelligence
- Securely collect and leverage the data at PT, Gym and Group level
- Visibility of interactive dashboards and customised reports for all levels of stakeholder
- Built-in data governance and security for the site (paperless workflow and GDPR compliant)
- Increase PT revenue and customer satisfactionü Gain access to a whole new level of operational business data
- Have a better control of your PT operations across single and multi-sites
